Terms of Service

1. Agreement

These Terms of Service ("Terms") govern your use of the Intel Parker managed outbound lead generation service operated by Shape The Market Ltd ("we", "us", "our"), a company registered in England and Wales. By engaging our services, you agree to be bound by these Terms.

2. The Service

Intel Parker is a fully managed outbound lead generation service that includes sending infrastructure setup, prospect sourcing and verification, campaign strategy and copywriting, email sending, AI-powered reply handling, and performance reporting.

3. Client Obligations

You must provide accurate information about your business, target market, and services during onboarding. You are responsible for ensuring that your products or services are legitimate and that outreach on your behalf complies with applicable laws.

4. Subscriptions & Payment

Intel Parker offers tiered service plans (Foundation, Growth, Scale) with setup fees and monthly management fees. Infrastructure costs are billed separately based on actual usage.

All plans require a minimum 3-month commitment. Setup fees are one-time and due before work begins. Monthly management is invoiced on the 1st of each month. Infrastructure costs are invoiced monthly in arrears.

Cancellation takes effect at the end of the current commitment period. No refunds are provided for partial months or unused portions of the commitment.

5. Campaign Data & Ownership

Campaign data, prospect lists, and sending infrastructure are managed by Intel Parker as part of the service. Campaign performance data and reports are shared with you throughout the engagement.

We retain the right to use anonymised, aggregated performance data to improve our platform.

6. Acceptable Use

You agree not to use Intel Parker to:

• Promote products or services that are illegal, fraudulent, or deceptive
• Send campaigns that violate anti-spam legislation (including PECR and GDPR)
• Misrepresent your identity or business in outbound communications
• Target individuals who have explicitly opted out of communications

7. Results & Performance

While we optimise every campaign for maximum performance, we do not guarantee specific results such as reply rates, meeting bookings, or revenue outcomes. Outbound performance depends on multiple factors including your offer, market, and timing.

8. Service Availability

We aim to maintain consistent campaign delivery but do not guarantee uninterrupted service. Third-party infrastructure outages, deliverability fluctuations, and data provider issues may occasionally affect campaign performance.

9. Limitation of Liability

To the maximum extent permitted by law, Shape The Market Ltd shall not be liable for any indirect, incidental, consequential, or special damages arising from your use of the service, including loss of revenue, data, or business opportunities.

Our total liability shall not exceed the amount you have paid us in the 12 months preceding any claim.

10. Indemnification

You agree to indemnify and hold harmless Shape The Market Ltd from any claims, damages, or expenses arising from campaigns sent on your behalf, your products or services, or your violation of these Terms.

11. Termination

We may suspend or terminate your service if you violate these Terms, engage in abusive behaviour, or if your business activities pose a risk to our sending infrastructure or reputation. You may end your engagement by providing written notice, effective at the end of the current commitment period.

12. Changes to Terms

We may update these Terms from time to time. Material changes will be communicated via email. Continued use of the service after changes constitutes acceptance of the updated Terms.

13. Governing Law

These Terms are governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

14. Contact

For questions about these Terms, contact us at: