Privacy Policy

Introduction

Shape The Market Ltd ("we", "us", "our") operates the Intel Parker managed outbound lead generation platform. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our service.

We are committed to protecting your privacy and handling your data in an open and transparent manner in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Information We Collect

Client Information: When you engage our services, we collect your company name, contact name, email address, phone number, industry sector, and target market details.

Payment Information: Payment processing is handled securely. We do not store your full credit card details on our servers.

Campaign Data: We collect and process prospect data as part of delivering our managed outbound service. This includes prospect names, email addresses, job titles, and company information sourced from third-party data providers.

Usage Data: We collect information about campaign performance, including open rates, reply rates, and conversion metrics. This helps us optimise your campaigns.

How We Use Your Information

• To provide, maintain, and improve the Intel Parker managed outbound service
• To build and manage outbound campaigns on your behalf
• To source, verify, and enrich prospect data for your campaigns
• To process your payments and invoices
• To send you campaign reports and performance updates
• To respond to your enquiries and support requests
• To comply with legal obligations

Legal Basis for Processing

We process your personal data on the following legal bases:

• Contract: Processing necessary to fulfil our contract with you (providing the Intel Parker service)
• Legitimate Interest: Processing necessary for our legitimate business interests (improving our service, campaign optimisation)
• Consent: Where you have given consent for marketing communications
• Legal Obligation: Processing necessary to comply with applicable law

Data Sharing

We do not sell your personal data. We may share data with:

• Email infrastructure providers: For sending campaign emails on your behalf
• Data enrichment providers: To source and verify prospect information
• AI providers: For intent classification and automated reply generation. No client personal data is included in these requests.
• Email verification services: To validate prospect email addresses before sending

Data Retention

We retain your account and campaign data for as long as our service agreement is active. If you end your engagement, we will delete your data within 90 days, except where we need to retain it for legal or accounting purposes.

Your Rights

Under UK GDPR, you have the right to:

• Access your personal data
• Rectify inaccurate data
• Request erasure of your data
• Restrict processing of your data
• Data portability
• Object to processing
• Withdraw consent at any time

To exercise any of these rights, contact us at contact@shapethemarket.com.

Cookies

We use essential cookies to maintain platform functionality. We do not use third-party tracking or advertising cookies.

Security

We implement appropriate technical and organisational measures to protect your data, including encrypted connections (SSL/TLS), secure server infrastructure hosted on Amazon Web Services (AWS), and strict access controls.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by email.

Contact

If you have any questions about this Privacy Policy, contact us at: